Only You: Listeners can celebrate their musical tastes on social media

There is a poster in Hanover for the Scorpions and Lena, both local artists. Often there are motives for local listening habits. Out-of-home advertising with large posters draws attention to the campaign in addition to digital radio and social media. So Heiner Kuhlmann, Head of Marketing Spotify GSA. The motifs of our marketing measures also make the special relationship between artists and their fans visible, Our global brand campaign ‘Only You’ focuses on the personal and unique streaming behavior of the listeners. With over 70 million songs and more than 2.6 million podcasts, we provide the right audio experience for everyone. For listeners, there is an interactive compilation of their individual listening habits, personalized playlists and fun facts in the app on iOS and Android. In 22 markets the global brand campaign is started. After the Spotify wrapped campaigns regularly attracted a lot of attention at the end of the year, with “Only You” this format should now not only be available once a year but more frequently. “Nobody lists like you”, explains Spotify the latest campaign of the streaming service. The focus is on the listeners’ individual musical tastes. A new campaign from Spotify offers users new social cards to share on Instagram and Co.

How to do the spotify only you